analyzing rhetorical strategies in presidential speeches assignment

Inside the Republican party, the outcome of the fight was more uncertain, in part by the larger number of candidates (seventeen vs. six), and the leading position occupied by Jeb Bush in the beginning of the primaries. O "The people of the United States have already formed their opinions and well understand the implications to the very life and safety of our Nation.". The third section presents briefly some statistics about our corpus. 4 0 obj With this choice, the person can be viewed by the audience as distant and cold (Pennebaker, 2011). Therefore, making his speech very influential to Obama getting his point across. For Permissions, please email: journals.permissions@oup.com, This article is published and distributed under the terms of the Oxford University Press, Standard Journals Publication Model (, I would I had that corporal soundness: Pervez Rizvi's Analysis of the Word Adjacency Network Method of Authorship Attribution, Provenance visualization: Tracing people, processes, and practices through a data-driven approach to provenance, Proverbs as indicators of proficiency for art-generating AI, A new approach for the construction of historical databasesNoSQL Document-oriented databases: the example of AtlantoCracies, The Digital Reading Condition. they dont like seeing ) in Trumps comments. Traditionally, teachers have encouraged students to engage with and interpret literaturenovels, poems, short stories, and plays. Abstract: This paper analyzes President Obama's rhetoric in his two inaugural addresses in order to determine how his presidential rhetoric conforms and violates current rhetorical traditions in inaugural addresses. Unsurprisingly, the article the and the verb be (lemma of the word types am, is, are, was, etc.) The only time that you see presidents using the rhetorical strategy of reification, which is treating people as objects, is when they're using war rhetoric. A more interesting finding is the presence of the pronoun I in the most over-used terms by only two runners: Trump and Clinton. Comparing and contrasting procedures for text clustering, Italian Journal of Applied Linguistics - Statistica Applicata, Affective news: the automated coding of sentiment in political texts, Classifying party affiliation from political speech, Journal of Information Technology & Politics, Language and gender in congressional speech, The Author 2017. When considering overall stylistic indicators (see Table 3), Clinton, OMalley, and Sanders present a high LD value as well as a higher number of BW and TTR ratio than the mean. Even if Hillarys candidature appeared more natural, she needed to convince the Democrats and their sympathizers that she was the right person who can win the general election. In the second sub-section, an intertextual distance is presented and used to derive graphs representing stylistic and topical affinities between the candidates. As in all papers, the analysis must include an introduction, body, and conclusion. O It calls attention to the urgency of the message. Times of crisis in America can be defining moments in a political career and many have had the opportunity to change the national climate with their words and mastery of rhetorical . Students study Martin Luther King Jr.'s "I Have a Dream" speech and work in groups to create a mural that depicts Dr. King's vision of peace. Students then evaluate the impact of the We have launched the new ReadWriteThink.org and we would love to get your feedback: Students practice the Pre-AP strategy called SOAPSTone, identifying important parts of the Gettysburg Address and comparing it with John F. Kennedy's inaugural speech. Le discours des premiers ministres qubcois: 1960-2005. With Trump and Clinton, one can find also relatively high PTC values compared to the other candidates. Therefore, the two forms of communication must be analyzed separately. Speech Analysis: Elements, Steps & Examples - Study.com Speeches are special kinds of arguments and should be analyzed as such. This is indicated when Trump scrutinizes Obama as a leader by . To achieve this, the computation ignored all functional words for all texts. To achieve this objective, this study analyzes the oral communication forms used by the candidates during the TV debates. 1 is present in the elaboration of Fig. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. L3 Read Write - Rhetorical Analysis on Anne Hutchinson's Trial- Kassey Our findings must be confirmed by other studies comparing other electoral campaigns and taking into account the written form (e.g. . PDF Warm-Up in Presidential Speeches Splitting the vocabulary into two distinct parts is relatively known in stylistic (Damerau, 1975), authorship attribution (Argamon and Levitan, 2005; Stamatatos, 2009), or in quantitative linguistics studies (Tuzzi, 2010). Listeners should keep in mind the context of the situation involving the delivery and the audience-but a keen observer should also pay close attention to the elements of argument within the text. SVM and nave Bayes) can be trained to classify congressional speeches according to political parties. endobj . This investigation results in the presence of three distinct groups of candidates, the first one with the Democrats (Clinton, OMalley, and Sanders), the second with three Republicans (Bush, Cruz, Rubio), and the last with the duo Trump and Kasich, with, at a small distance, Paul. Rhetorical Analysis: Compare and Contrast Four Speeches on Civil Rights analyze a speech for rhetorical devices and their purpose. When considering the most frequent lemmas, the candidates can be split into two groups, one using more frequently the pronoun I, and the second favoring more the we (which corresponds to candidates leaving the presidential run sooner). Students then evaluate the impact of the The maximum value per grammatical category is shown in bold, and the minimum in italics. You can use this rhetorical device to present a problem and a subsequent solution. As an interesting first case, one can analyze the most characteristic sentence from Kasichs comments, which is the following: I have balanced budgets, the federal budget, the state of Ohio budget, we're running a 2 billion dollar surplus, were up 400,000 jobs, and in Washington we were able to have significant job growth whenever we balanced the budget of which I was the architect. (J. Kasich, 6 February 2016). Who is Reagan's intended audience for this part of his speech? Have students discuss the elements of an argument that they plan on addressing. 1. President Barack Obama made history by being America's first African-American president. xksg#N=f%qI>P$EHF& 1E]~O6m6lzf~?|\N?xX-O?m6jF/:'g gMN7~-_/NLf/_4Y!'Y#;rlS?5/~|lxR:M` And Donald Trump has wielded language like a cudgel. Despite the now-known election outcome, the candidates use of language during the primary season raises some pertinent research questions. This is a good date to look at famous speeches and what they include and why. Download. NPR transcripts are created on a rush deadline by an NPR contractor. Pataki (R), Jindal (R), Lessig (D)) or just appear in one (e.g. So scholars call that stochastic terrorism. tweets, blogs, chats) was used by OConnor et al. Dont vote for the other one, Analysis Linguistic Data: A Practical Introduction to Statistics using R, Longman Student Grammar of Spoken and Written English, Finding her voice: Hillary Clinton Rhetoric in the 2008 presidential campaign, Presidential Campaigns. Table 2 reports the top ten most frequent lemmas for each selected candidate. We will use rhetorical analysis to examine how presidential candidates and political commentators attempt to achieve their purposes in speeches, websites, and articles. Similar research has been conducted with other languages, such as Italian (Pauli and Tuzzi, 2009). Visit our website terms of use and permissions pages at www.npr.org for further information. If a state does not appear in the drop-down, CCSS alignments are forthcoming. Mandela's written speech is eloquently written, in flowing sentences with dramatic and convincing language. You may also use the glossary to help you. Using the Diction system, Bligh et al. A candidate who wants to stay in the race must put forward him/her-self. (2003) was first applied. Elizabeth uses all of the appeals logos, pathos, and ethos to convince all of her listeners to fight for her from the loyal follower to the greedy mercenary. Both are preferring to repeat their arguments instead of introducing other subjects. Former President Bushs Defends War in Iraq Speech. Here, rhetoric is defined as the art of effective and persuasive speaking, the way to motivate an audience, while language style is presented as pervasive and frequent forms used by an author for mainly esthetical value (Biber and Conrad, 2009). The questions that you can use to examine a text's rhetorical situation are in Chapter 6.2. A Text Analysis of the 2020 U.S. Presidential Election Campaign Speeches Analyzing Famous Speeches as Arguments | Read Write Think On the other hand, Bush, Paul, and, to a lesser extent, Cruz are closer to OMalleys PTC value, being able to present alternative formulations or covering more distinct subjects. One can count nine word tokens (or simply tokens) and six word types (or types). 4 0 obj 00:00 / 00:00. All rights reserved. Patrick Henry and "Give Me Liberty!" - Lesson Plan - America in Class Moreover, the first and last examples tackle one of the recurrent topics for the Democrat, for which the terms college, university, and tuition are specific in Sanders rhetoric. In the midst of a troubled nation, President Bush effectively uses kairos, rhetorical appeals, and awareness of audience to provide a sense of security for those worrying about their country, a feeling of comfort for those grieving their loss, and a promise of revenge for those angered by the events of the day. Also grounded on several dictionaries (or categories), Young and Soroka (2012) describe how one can detect and measure sentiments appearing in political texts. For this paper a rhetorical analysis of Obama's addresses was performed using a form of genre criticism. How President Trump's Rhetoric Has Affected U.S. Politics By exploring myths and truths surrounding Abraham Lincoln's Gettysburg Address, students think critically about commonly believed stories regarding this famous speech from the Civil War era. In this first example, the fiscal question appears with a proposition for a simple flat tax and in the second, an attack against Trump, but a religious concern appears also in the background. The specific sentences extracted from Sanders answers explain clearly his positions with respect to Wall Street, some of the large companies, or on education. On the bottom part, one can find the Democrats, with a shorter distance between Clinton and Sanders than with OMalley. Many people assume that the speaker (president, senator, etc.) It includes:- a copy of President Ronald Reagan's "Challenger" speech with numbered paragraphs- a graphic organizer that asks students to identify SOAPSTone and Ethos, Pathos, and Logos elements (along with the scaffolding of paragraph numbers to return to)- a key to the graphic organizer- an open ended question prompt for formative or summative As one can see, the first-person pronoun (I or we) appears relatively high in this list (but does not appear in the top ten positions in the Brown corpus), and to a lesser extent you or it. Rhetorical analysis is a type of college essay in which the writer conducts a deep analysis of an object. Votez pour moi! 6.4 Rhetorical Appeals: Logos, Pathos, and Ethos Defined Such a sentence can be defined as the one having the largest number of over-used terms. Bligh M., Merolla J., Schroedel J. R., Gonzalez R. Hewings A., Painter C., Polias J., Dare B., Rhys M. Marcus M. P., Santorini B., Marcinkiewicz M. A. OConnor B., Balasubramanyan R., Routledge B. R., Smith N. A. Slatcher R. B., Chung C. K., Pennebaker J. W., Stone L. D. Toutanova K., Klein D., Manning C., Singer Y. Wilson T., Hoffmann P., Somasundaran S., Kessler J., Wiebe J., Choi Y., Cardie C., Riloff E., Patwardhan S. Oxford University Press is a department of the University of Oxford. The frequency table reveals that some lexical terms can appear before the h-point. This lesson has been aligned to standards in the following states. Finally, the champion in the usage of I is Trump who clearly has adopted a distinct style in the campaign, putting the light more on his ego. This text may not be in its final form and may be updated or revised in the future. Jobs' speech can be divided into five parts which are the introductory part to evoke the graduates' interest regarding the topic discussed, the three life anecdotes, and the . So when you have a president using those rhetorical strategies sort of every day, you know, using it against the media, using it against members of his own party, using it against the political opposition, what it is essentially is a call to warfare. Their analysis will consider questions such as What makes the speech an argument?, How did the author's rhetoric evoke a response from the audience?, and Why are the words still venerated today? . Looking at her most specific sentences, Clinton tends to produce rather long sentences reflecting a more complex reasoning. Help students find the author of the speech because this will challenge some students. As shown previously, the h-point is rather small, and thus, the words reflecting more the style (e.g. They might not answer them, you know, as honestly as they could, but, you know, generally they would answer - give some kind of answer. Essay Rubric: This rubric is used as a guide for students as they are writing their essay, and for teachers to use as a grading tool. His answers contain more nouns and names adopting a more descriptive rhetoric. (2003) describe a methodology to extract political positions from texts. O A person is attacked rather than an argument. grounded on personal pronouns (Pennebaker, 2011)). On the other hand, OMalley shows the smallest Q-index value indicating more a text oriented toward description. Slight lexical differences can sometimes be important because, as mentioned by Lakoff and Wehling (2012), language is politics. Of course, one can raise the question of the speakers spontaneity because Donna Brazile, who worked for CNN, provided, at least once, prepared questions to Clinton before a debate. Hillary Clinton can also be characterized by a large use of the pronoun I (fourth most frequent lemma, see Table 2) that is also over-used (see Table 6). Another element of rhetorical analysis is simply reading and summarizing the text. Thus, for the entire corpus, the absolute frequency of the term ti is tfi0 + tfi1. Here the candidate wants to put forward his competence in generating balanced budgets as Governor of Ohio. You know, in a way, he's like an authoritarian P.T. What was the speaker up against? But Trump was able to beat all his opponents and won the nomination for the Republican party (21 July 2016). With Obama, the MSL decreases to 18.5 tokens/sentence. Four global stylistic measurements according to TV debates. Looking at the most frequent lemmas in the Brown corpus (Francis and Kucera, 1982), the first two are the same, but after them the order changes. Ask students to research the history of the speech. To obtain an overall measure of the intensity of the action over the descriptive part of a text, Kubt and Cech (2016) suggest to compute the ratio between the proportion of verbs divided by the sum of the proportion of the verbs and adjectives. (2007) were able to determine the personalities of different political candidates (US presidential election in 2004). Democratic presidential candidate in 1952 and 1956. Assignment Analysis - Excelsior OWL 2. YouTube). Scholar Sonja K. Foss indicates the use of rhetoric is to communicate with one another in order to persuade, to facilitate understanding, to encourage change, and to tell us what reality is (Foss, 6). This new representation has been chosen, and the result is displayed in Fig. A Rhetorical Criticism and Analysis of President Ronald Reagan's Inaugural Address: Applying the Burkeian Dramatistic Pentad Approach Marzuki Jamil Baki bin Haji Mohamed Johar Bachik Eastern Illinois University This research is a product of the graduate program inSpeech Communicationat Eastern Illinois University. Reserve the library for Session Three so the students can do research on their speeches. Determine the cost of goods sold for 210,000 units, assuming a FIFO cost flow, a. causes the effective price to sellers to increase, b. affects the welfare of buyers of the good but not the welfare of sellers, c. causes the equilibrium quantity of the good to decrease, d. creates a burden that is usually borne entirely by the sellers of the good. While drafting a literary analysis essay (or another type of argument) of their own, students work in pairs to investigate advice for writing conclusions and to analyze conclusions of sample essays. analyze the effects of the rhetorical devices on the delivered speech. These language devices can be used across written and spoken mediums to manage the listener's views. This article has analyzed the style and the rhetoric used by the candidates during the 2016 US primary election. (4) Analyzing Rhetorical Strategies in Presidential Speeches 1 obtained using the R software (Paradis, 2011; Saitou and Nei, 1987). Using graphical views to represent results of stylistic analysis is not new in quantitative linguistics studies. Similarly, written texts can be memorized and then spoken. Analysis, Pages 4 (864 words) Views. In your essay, you will identify strategies and analyze how the speaker uses them to represent his or her position. O Voting in the municipal election is a matter of life and death. A modern president must be able to use speech and rhetoric to his or her strongest advantage to anticipate, address or mediate crisis (Davis & Gardner, 2012). It is assumed that, for any term ti, its distribution follows a binomial law, with parameters n0 and p(ti) representing the probability of the term ti being randomly selected from the entire corpus. Myself and the future government? Though the question may seem puzzlingtoo hard, or too simpleat first, students will eventually identify, as Aristotle did, the need for a speaker, a message, and an audience. This activity could happen as part of the prewriting process or after essays have been completed. The 2016 US presidential election was characterized by two figures, both unloved by the majority of Americans (Yourish, 2016). The "Great Speeches Collection" from The History Place are available here in print and in audio. This assignment requires students to look for those elements. During an electoral campaign, the word tax is clearly more recurrent than budget to discuss financial issue, in part because the term tax is closer to citizens perception than the budget is. Note. Rhetorical Analysis Of Prince Earl Spencer's Eulogy For Diana Useful for a wide variety of reading and writing activities, this outlining tool allows students to organize up to five levels of information. Rhetorical Strategies: Example, List & Types | StudySmarter The underlying hypothesis is to assume that the words serve as guides to the way the author thinks, acts, or feels. What is the purpose of presenting a false dilemma in a speech? What is Speech Analysis? SHAPIRO: Jennifer Mercieca of Texas A&M University, author of "Demagogue For President: The Rhetorical Genius Of Donald Trump.". What happens in an ad hominem persuasive technique? 2 0 obj For the Republican candidates (Jeb Bush, Ted Cruz, John Kasich, Rand Paul, Marco Rubio, and Donald Trump), twelve TV debates were organized, from the 1st one held on 6 August 2015 with ten candidates, to the last one organized on 10 March 2016 with four candidates. As a tweet is rather short (in mean eleven words), the sentiment estimation is simply the count of the number of positive and negative words appearing in the OpinionFinder dictionary (Wilson et al., 2005). (PDF) Persuasive Language in Presidential Speeches: A - ResearchGate

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analyzing rhetorical strategies in presidential speeches assignment