SAN DIEGO- MUSH Foods Inc., the makers of MUSH overnight-soaked oats, recently strengthened its senior leadership team with the hire of Laura Troiano, VP of sales, and Gary Hildebrand, director of finance.Both are newly created roles for the fast-growing snack and breakfast brand that is a consistent best-seller at Whole Foods Market nationwide, and is on track to more than quadruple its . I also love to have a banana along with my oatmeal. MUSHis a fresh product without any preservatives or artificial fillers. In the year 2017, their sales were doubled, and made a profit of $120,000. Mush Oatmeal was born as a consequence of the two taking the product to farmers markets and soliciting feedback. MUSH is sold in 6 oz. Demonstrating the grab-and-go convenience, she pops off the lid to show the sharks its contents, which includes a little spoon. With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. In terms of new releases, they recently launched a coconut cold brew flavour, which they had previously mentioned on the show. Yes. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. You dont have to cook Mush Oatmeal as it is a ready-to-eat food product. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. In the end, they began to work on the project after moving to San Diego. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. Mush Oatmeal generated $72,000 in the first year. She lives in Dallas and is doing fine now. Want to find healthy, protein-packed MUSH overnight oats at a store near you? To their surprise, it eventually became a big hit. We are working on this as we speak. Eventually, Mark points out that there is a difference between being an entrepreneur and having gone through the grind. From there, Rohan reminds them that he has helped many entrepreneurs turn into multi-millionaires. "My life purpose is to help others achieve physical and mental. Cuban told them to go home and sleep, and then the next day helped them find a new, better container for the product. Facts about Mush Oatmeal and its founders. Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. The abundance of orders chocked the supply line as the firm faced difficulties in providing more packaging. Unlike Facebook, however, the general consensus on the product seems to be more positive. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. Its tough but fun to solve those kinds of problems, she says. Her sister had Type 1 diabetes, which powered Ashleys thoughts of creating nutritious and delicious food that could improve the lives of millions in this busy world. Mark encountered an investment that these girls wanted to change the world and offered his deal of $30,000 for 10% plus an unlimited line of credit, Barbara Corcoran offered the same. The founders of Mush, Ashley Thompson and Kat Thomas of San Diego, California, pitched their packaged food business on Shark Tank in November 2017. Big things start small. As a teenager, her older sister was diagnosed with Type 1 diabetes. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. On a mission to combat Americas love affair with sugar, they let the sharks know that they are seeking a $300,000 investment for 10% of their company. Get it daily. Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. Better outcomes in life begin with better food, which leads to improved health and wellness overall.. And like we previously mentioned, oatmeal is an RD-favorite when it comes to heart-healthy foods. Explaining, she says that it is instead cold-soaked in house-made almond or coconut milk, which results in a beautiful consistency that is similar to pudding. Made with clean ingredients to give you natural energy. In the end, it took them nearly two years to refine the perfect formulaone that utilizes the overnight soaking method. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. Shein Business Model Breakdown: How Shein makes money? There are a lot of steps in between. Do Not Sell or Share My Personal Information. After this venture Kat set out on a passion project with a friend to bring a health food product to market. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. Freelance writer who loves dogs and anything related to Japanese culture. Our company was founded on the belief that better food yields better outcomes. MUSH is an overnight oats product produced in Vista, California. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. Mush sales grow up to $ 2 million after Shark Tank. However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. Ashley developed the idea of creating Mush Oatmeal inspired by her childhood hack of soaking oatmeal and cereal in milk. This article "MUSH (Overnight Oats)" is from Wikipedia. Vareto Investor 2021 Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. Do tell us all your thoughts in the comments section below, we look forward to reading all the comments in the section below. The founders of Mush are Kat Thomas and Ashley Thompson. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. MUSH Co-Founder & Blair Alumna Ashley Thompson Returned - Blair Academy Continue with Recommended Cookies. Each container was promised to be rich. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. The business partners believed the industry needed to shift, and so they created MUSH to bring more wholesome, nourishing products to busy professionals, athletes, and all those looking to eat healthier (via Shark Tank Tales). Manage Settings How is the company doing nowadays? However, you have to store your oats in recommended conditions. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. MUSH | Healthiest Ready-to-Eat Oats | About Mush Oats Company | MUSH We and our partners use cookies to Store and/or access information on a device. Ready-to-eat overnight oats. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. MUSH founders Katherine Thomas and Ashley Thompson met while working in finance and soon bonded over their love of health food. No heat pasteurization. I live in Basel . Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. On a mission to combat America's love affair with sugar, they let the sharks know that they. Mush in 2018 The After Shark Tank Update, Top 10 Most Expensive Champagnes in the World, Ash and Anvil After Shark Tank 2018 Update, CertifiKid 2023 Update What Happened After Shark Tank, Beyond Sushi 2023 Update What Happened After Shark Tank, Lance Reddick, Known for John Wick and The Wire Roles, Dead at 60, Popular Paleo and Keto Diets Can Be Harming Your Heart, Eagle Who Adopted a Rock Is Now a Real Dad, Woman Shot Dead After Pulling Up In Wrong Driveway, Boys Born to Mothers with COVID-19 May Have Altered Brain Development. Mush contains 100% natural ingredients, and the oatmeal never loses its beneficial elements as you dont have to cook Mush. She had discovered a white space that was equal parts healthy, delicious, and convenient. The idea of developing a healthy food alternative became her passion, and she quit her job to bring her product. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. 2023Well+Good LLC. Robert didnt have much interest in the food industry so he went out. He is pursuing his BBA and being a curious mind loves learning new things. You can soak it in dairy-free milk overnight to increase its nutritional benefits. Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. In a recent interview with Kat, she revealed that the biggest testament is the thousands of emails that have come pouring in. [Updated]. After making a deal on Shark Tank and appearing on the show, the sales suddenly rose and they were getting orders continuously, they received so many orders that they were out of the packaging. But overall, Thompson has found that part of the journey enjoyable. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. Since appearing on Shark Tank, Mush has continued to expand its product line and distribution and has become a popular breakfast option for health-conscious consumers. [4] MUSH uses high pressure pasteurization (HPP) to extend the product's shelf-life.[1]. Ashley Thompson developed a firm belief in healthy food from her early days. Contact us: [emailprotected]. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Kat and Ashley accepted Mark Cubans offer after Mark informed them about his successful investment in a cookie firm that generates more than $8 million in revenue. Final Deal: Kat and Ashley accepted Mark Cubans offer of $300,000 for 10% + unlimited line of credit. OrdersplacedSunday throughTuesdaybefore 11:59 PM PST will ship the nextday. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. They are also focusing on capturing the market over the products which includes high sugar solvent and garbage in it. Take it day by day. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. Kat ended her proposal with a quote that the sharks should help the duo fight the number one enemy (sugar) and help distribute healthy and nutritious food globally. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free Never heated. Years before launching their product, they sold it in the farmers market and made $72,000. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. The everyday work will get you where you want to go.. Will Kat and Ashley be returning to Shark Tank for an update sometime soon? Our editors independently select these products. Our Story Start even if you don't know how. Katherine Thomas Obituary - Death Notice and Service Information Store locator The Coolest Breakfast. The duo met in the finance industry, where Ashley worked as a trade analyst. Orders placed Wednesday through Saturday will ship the following Monday. After a small discussion among themselves, Kat and Ashley decided to go with Mark Cuban. However, Ashley and Kat needed more investments to expand their business, leading to their appearance on the popular Shark Tank platform. Anywhere. Here are the reasons of its failure! MUSH Co-Founder & Blair Alumna Ashley Thompson Returned for Society of Skeptics Paula Hong '16 October 22, 2021 8:48 AM Ashley Thompson '08 co-founded MUSH in 2015 with the conviction that convenient, delicious and nutritious food can elevate the world in powerful ways. Lululemon Business Model: How Lululemon makes money? The Beach Is My Happy Placeand Here Are 3 Science-Backed Reasons It Should Be Yours, Too. In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. We haven't cooked off the vitamins and minerals. LOVE Shark Tank products just like we do? Kat and Ashley were also bored of eating outside food which is not good for them in their daily routine and so for them and others, they gave a thought and managed to launch their own food brand industry Mush with a motto of safe living and proper digestion. We sold our first container of ready-to-eat oats at a farmer's market in August 2015. If you have your heart set on a specific flavor, go for it. It is a refrigerated item with a deliciously creamy texture and outstanding nutritional value. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. Before long, they had managed to land a distribution deal with Whole Foods. No preservatives. MUSH "I've been following my heart and gut to success," says Thompson. Check out our Store Locator. Each 6 oz serving of Coffee Coconut MUSH contains approximately 32 mg of caffeine. Save my name, email, and website in this browser for the next time I comment. Aside from the convenience factor (I save so much time every night! After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. As it is sugar-free, No cooking is required meal which automatically increases the customer market. Oats contain a special fiber called beta-glucan which has been implicated in lowering cholesterol, Monica Auslander Moreno, MS, RD, Nutrition Consultant for RSP Nutrition, previously told Well+Good. Rich in protein and fibre. However, I have decided there is no shame in letting the pros help me out a bit. Crossfitter Noah Ohlsen has also endorsed the product, stating, "I have been eating their overnight oats with my breakfast EVERY DAY for quite some time your future would be better with MUSH" (both endorsements can be seen onMUSH's website). So, she grew up eating a ton of cereal. You have entered an incorrect email address! She has since grown MUSH into the leading brand in its category, beloved by parents, fitness enthusiasts, health gurus, and celebrities alike, includingMark Cuban,Kim Kardashian, Nina Agdal,Joe Jonasand more. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Choosing a selection results in a full page refresh. However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company. "MUSH, Mark Cuban, and How Space Aliens Win", "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban", "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item", article "MUSH (Overnight Oats)" is from Wikipedia, https://en.everybodywiki.com/index.php?title=MUSH_(Overnight_Oats)&oldid=1732385. Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. Unfortunately, we are not yet sold in Canada and do not offer shipping to Canada now. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()), The Gazette Review is your daily news source covering everything from world news to personal finance. In fact, @costco_doesitagain reports the eight-pack they found in the Northeast region of the country costs just $11.39, while ordering a 12-pack from the MUSH website will set you back $59.99 (though, it's important to note the cups of oats are different sizes and flavors). MUSH is now available in more than 3,500 retailers nationwide. Cave Shake(Space Shake): What Happened After Shark Tank? Even the instant oatmeal packets contained a whopping 20 grams of sugar. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. No need to heat, just eat! The hope is that you'll add value to their life, and them to yours. What happened to Pets.com? However, Mark wanted an unlimited line of credit from the company. That give your mind, body and tastebuds what they truly need to seize the day, every day. Our ingredients and nutrition facts can be found on ourproduct pages. The company's oatmeal products are cold-soaked in dairy-free milk and never heated resulting the product to take a pudding-like in texture, decadent in flavor and fresh, enabling consumers to enjoy fresh oatmeals. Top Free Invoice and Legal Documents Tool, How to write Startup Elevator Pitch with Examples. [2] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. Simply choose a product and select the Subscribe & Save option to save 10%. Everything you need to know about MVP, Alpha, and Beta? During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. Published in Blog and Shark Tank Products. While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. MUSH Foods | Chicago IL - Facebook The method is pretty simple. According to @costco_doesitagain,the warehouse now offers eight-packs of the popular MUSH ready-to-eat oats. On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. If we failed to meet this standard, please contact us athello@eatmush.com. The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. She began her career as a trading analyst, and like many others in finance, started each day with a run. Look for MUSH in your favorite Retail Store. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. MUSH is sold in 6 oz. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. Agreeing that healthy and convenient items were hard to find, they eventually decided to put together something themselves, she explains. With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) theyre betting youll love. Oats soaked overnight and hand crafted with coconut milk or almond milk. Anywhere. Seconds later, Mark expresses that he disagrees. Incredibly high in antioxidants, the chocolate-flavoured oatmeal snack proves to be popular among the sharks. The concept of overnight oats isn't novelit's been around for a while. She helped AHA in the acquisition of their greatest competitor thus making AHA the largest provider of clinical laboratory services in the Long Term Care Division in the US. Dont let the simple ingredient list fool you though. Ready-to-eat overnight oats. What Happened to Mush After Shark Tank? | BizzBucket Like we said: overnight oats have been popular for some time, but what makes MUSH stand out is that the work is done for youand most importantly, its done in a sustainable way and without any added or artificial preservatives, fillers, or flavors. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. What Happened to Sand Cloud After Shark Tank? This Shark Tank Oatmeal Brand Was Just Spotted At Costco. Kat Thomas - NGWSD Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. The product was made from ingredients purchased at Costco, had a 7-day shelf life, and was packaged in souffl containers. Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit. Dont think about that. They first met in the financial industry. single serve cup. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. They introduced their products at Whole Foods Market, sparking their intentions to expand the business.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-large-leaderboard-2','ezslot_21',171,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-leaderboard-2-0'); After receiving positive feedback from the farmer and Whole Foods markets, Kat and Ashley decided to expand their business. It's raw food. Ashley's sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. As one thing led to another, they found themselves focused on the topic of oats. Faces of Breast Cancer - New York Times Cuban not only provided the pair with a generous investment . Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. Do Not Sell or Share My Personal Information. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. Ashley Thompson is the founder and CEO of MUSH. Here are the reasons for its failure! Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. MUSH is incredible." Mush has a motive of changing the world, it gives proper digestion and safe living. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. At the time of the shark tank appearance, Mush was valued at around $300,000. How Ashley Thompson Grew MUSH To Leading Healthy Breakfast Brand - Forbes Sign up to have the intel delivered straight to your inbox. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. from Basel, Switzerland. They found that people are ready to spend lots of money on clothes, shelter, etc. Instead of a 2-1 ratio of water to oats that most manufacturer's recommend, use a 1-1 ratio. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Mush can solve the problems of finding a healthy breakfast in this busy world and will promote digestion and weight loss. Ready to pioneer a better way than sugary, processed and artificial. No Artificial Anything. Today, MUSH is the leading brand in its category, powered by a small but mighty team of passionate individuals who love to help others feel, think, and do better. Here are the reasons for its failure! Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. The idea is to make oatmeal more accessible. MUSH Foods Inc. Expands Nationally to 3,500 Locations, Hires Two - NOSH Since launching, the brand has been applauded by health professionals, including wellness expert and actress Alyssa Lynch, who said, "MUSH is the best brand to eat and have in your home at all times." In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. What should a failed startup founder do next? Also, do check our Startup Resources section, and dont forget to join our weekly newsletter which contains pure startup and business wisdom and no bullshit!!